The contest highlights the diverse range of innovative products and services created in Wisconsin, as well as the outstanding career opportunities available in manufacturing โ an industry that employs one in six people in the state and contributes over $71 billion to the economy.
After products are nominated, they compete in a popular vote that sets the field for Manufacturing Madness. In this tournament-style bracket, the Top 16 Wisconsin-made products compete in head-to-head matchups to win the ultimate prize โ being named the Coolest Thing Made in Wisconsin.
The Top 16
products will be announced on October 1st. Then, bracket voting will continue weekly until the final two, and the winner will be announced on October 23, 2025.
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